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Subscribe | March 2007
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Survey Reveals SMB Email Newsletter Preferences

We just surveyed 300 SMBs to determine what they look for in email newsletters from their vendors. The results confirm that email newsletters represent a tremendous opportunity for marketers to position themselves as trusted advisors to SMBs, and encourage readers to take action. The highlights:
  • Email newsletters are one of the two most important sources for business management information and advice for SMBs, tied with print media and ahead of websites.
  • By far, practical "how to" information is the preferred type of content.
  • Almost two-thirds of respondents read some newsletters thoroughly and skim the rest, and about 10% each say they skim all of them or read every one completely.
  • Almost two-thirds of respondents decide to read an email based on the sender; the subject line (16%) was a distant second.
  • Most respondents want their email newsletters weekly (45%) or monthly (34%). Few want them daily (11%) or quarterly (6%).
The bottom line? SMBs value email newsletters from their vendors, and a well-executed email newsletter program enhances brand perception.

Read the press release, or contact us to obtain the full study. end
 
 
     
     
 
SMB Market News

>> Staples Re-brands Technology Services

Coinciding with the launch of Windows Vista, Staples has re-branded its in-store technology services for small business and home office customers as Staples EasyTech. Through the service, every Staples store in the U.S. will have an in-store technician to help customers with services such as hardware and software installations, data protection and security, and repair and troubleshooting.

>> Dell Launches Online Resource for Small Businesses

Dell's new "Small Business 360" site is being positioned as an online resource where small businesses can find technology and business advice from Dell and partner experts, along with links to video case studies, tutorials and webcasts. Industry-specific forums target companies in accounting and finance, architecture and construction, law, real estate and retail.

>> Wells Fargo Recognized as Top B2B Site

Forrester Research's "Best and Worst B2B Site Design, 2006" report gave Wells Fargo its highest rating. A total of 16 major B2B sites were evaluated for their ability to accomplish relevant B2B goals, user friendliness and best practices, but only two received passing grades: Wells and Deloite & Touche USA.

>> AMD Sets Its Sights on SMBs

According to a report in CRN, Advanced Micro Devices is aggressively expanding its SMB product line in 2007 and is developing new programs and incentives for VARs to make this happen. Kevin Knox, VP of AMD's Commercial Business group, indicated the company's dollar investment will be "significantly higher" than what AMD has ever invested in the systems channel.

>> Office Depot Expands Women-Owned Business Conferences

Office Depot is going national with its Success Strategies for Businesswomen conference. The network event for women-owned businesses previously was held just in South Florida, but in 2007 six separate sessions will take place in Orlando, FL; Dallas, TX; Orange County, CA; Chicago, IL; Washington DC and Philadelphia; PA. Other conference participants include Xerox, Ameriprise, MassMutual, Allstate, 3M, FranklinCovey and Lexmark.

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    Client Spotlight

Client Newsletter Honored

BBI's email newsletter for SAP America,
SAP Business Insights
, recently received a Bronze in the Mercury Excellence Awards, based in part on use of imaginative and original content and design. Contact us to learn how we can combine creativity and SMB marketing principles to meet your SMB marketing goals.


BBI In The News

BBI Presents at MarketingSherpa Conference

BBI announced the results of our exclusive survey of 300 business owners on what works (and what doesn't) in email newsletter campaigns to SMBs at Marketing Sherpa's annual Email Marketing Summit in Miami on March 6. Contact us to receive your copy of this important research.


BBI
 

BBI helps Fortune 500 and emerging companies achieve their SMB marketing goals through research, strategy and communications. Contact us to learn how we can help you.

 
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