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>> Verizon Releases FiOS TV for Small Businesses
Verizon launched FiOS TV for Business, a new subscription TV service for small businesses. The new offering targets all types of small business venues, including medical offices, banks, restaurants, taverns and building lobbies. The service will feature 30 high-definition channels, 10,000+ video-on-demand titles as well as channels grouped by genres, including entertainment, sports, news, shopping, movies and family.
>> Microsoft Debuts Vista Small Business Assurance
Microsoft announced the Windows Vista Small Business Assurance program to help companies transition from Windows XP to Windows Vista. The program, which provides free technical support, is aimed at companies with fewer than 25 computers. Microsoft stopped selling the XP operating system in June but will continue mainstream support until April 2009 and extended support until April 2014.
>> New
York Times Offers Self-Service Ads
The New York Times introduced a self-service advertising system to help small businesses launch an ad campaign on NYTimes.com. The service allows companies to upload their own ads or customize ones from the Times' library. It also allows for targeting and spending levels, as well as the ability to track the campaign's effectiveness.
>> Lenovo Designs New Notebook Line
Lenovo introduced a line of notebook computers designed specifically for the SMB market. The SL300, SL400 and SL500 feature built-in high-speed mobile broadband connectivity and multimedia components, including speakers, microphones and an optional webcam with Internet voice and video conferencing. Other software helps with data recovery and online data backup.
>> NetSuite Upgrades Business Apps
NetSuite incorporated Web 2.0 technology to simplify several business processes in its CRM products for SMBs. The new features allow users to create, upload and generate a campaign without moving to different locations in the system. The updates follow NetSuite's June acquisition of automated professional services software provider OpenAir for $26 million.
Send us your news.
>> Opinion Research Corporation: 65% of small business owners rate their own business conditions as "good."
>> McAfee 'Does Size Matter?' Survey: 52% of SMBs don't think they are known well enough to be a target for cybercriminals.
>> Society for Human Resource Management: Group names top 50 small and medium companies to work for in America.
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Marketing Online to SMBs
CEO Stu Richards will moderate an all-star panel on online acquisition and retention tactics that work at the 13th Annual Small Business Banking Conference, Oct. 26-28 in San Diego.
Targeting SOHOs
For a leading telecommunications firm, BBI developed service bundles for the SOHO segment, with components tailored to specific usage-based personas. We then tested the offerings and positioning concepts in online focus groups. The result? Creative, on-target offerings that resonate in functionality and messaging with this unique audience. Contact us to learn how we can help you tailor your offerings and messaging to key audience segments.
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