the Bredin Report
the Bredin Report
Subscribe | December 2008
the Bredin Report
 
the Bredin Report
  Frontline View

Cost-Effective Lead Generation

Choose your synonym for cutting, and it's being said about budgets. However, SMB marketers are also being asked to generate a steady stream of leads with what's left of their 2009 budgets. If your direct mail program hasn't generated the results you need, this chart can give you some ideas for alternate formats to test in the new year.

chart

If you have trouble reading this chart or would like to save a copy for future reference, click here to download it as a PDF.

Learn how BBI can help you generate SMB leads – within your budget.

 
 
     
     
 
SMB Market News

>> Verizon Debuts WebOffice

Verizon launched WebOffice, a Web-based tool that allows small and midsize businesses to share documents, host Web meetings and coordinate calendars and schedules in a secure intranet environment.

>> Cisco Consolidates Offerings

Cisco Systems will no longer roll out small business products under the Linksys brand name, reserving that solely for consumer offerings. Instead, all new small business products will be released under the Cisco Small Business or new Cisco Small Business Pro brands.

>> HP Enhances Total Care

HP is helping small business owners get the most from their technology with the latest addition to the HP Total Care program. The HP Total Care Access Card provides exclusive access to software, services and discounts from HP and other vendors.

>> Microsoft Releases Push Email

A new version of Microsoft's server software gives small businesses the same Windows Mobile push service that larger enterprise organizations receive. With Windows Small Business Server 2008 and Windows Essential Business Server 2008, end users will be able to receive full HTML emails, attached photos and Office documents.

>> Capital One Offers Online Payroll

Capital One Financial launched Back to Business Payroll, a new national online payroll and tax-filing system for small and independent business owners. The service, based on the PayCycle platform, calculates paychecks, W-2s, electronic tax payments and tax filings, and can run a payroll in under 10 minutes.

>> Intuit Aligns SB Ecosystem

Intuit formalized the structure of its small business ecosystem by aligning three business units under one new division. The Small Business Ecosystem includes QuickBooks-related products and services, Intuit Payroll and Intuit's payments business.

>> Continental Eyes Small Business

Continental Airlines is targeting small and midsize business travelers, among others, with an annual credit card that waives fees for checked bags. The Presidential Plus World MasterCard also offers membership to Continental's Presidents Clubs and EliteAccess priority for airline services.

Send us your news.

SMB Market Research

>> Frost & Sullivan: Collaboration tools and services are especially critical to SMBs during challenging business environments.

>> Discover Small Business Watch: 40% of small businesses expect less holiday business this year.

>> Access Markets International: The SMB conference market will increase to $2.6 billion by 2012.
    Did You Know?

BBI can help you achieve your SMB marketing goals through:

Research. BBI uses innovative and traditional research methods – one-on-one interviews, live and online focus groups, online surveys and more – to provide unique and actionable insight to support development of new products, marketing campaigns and PR programs.

Acquisition programs. Need new customers? BBI's award-winning integrated marketing programs – including direct mail, banner ads, webinars and more – resonate with SMBs.

Retention programs. BBI creates articles, checklists, worksheets, interactive tools, white papers, case studies, videos and more to enhance your position as a trusted advisor to SMBs.

Contact us to discuss how BBI can help you achieve your 2009 SMB marketing goals.

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BBI helps Fortune 500 and emerging companies achieve their SMB marketing goals through research, strategy, outreach and sales support. Contact us to learn how we can help you.

 
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