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BBI develops qualitative and quantitative research programs to help clients develop new offerings, prioritize market segments, understand SMB attitudes and usage, assess customer satisfaction, test positioning and messaging, identify media preferences and more.
Here's why leading marketers choose BBI for SMB market insight:
- We bring a deep understanding of the entrepreneurial mindset to all research initiatives. We are highly skilled at:
- Developing questionnaires that resonate with entrepreneurs. We use our SMB communications program experience to develop questionnaires, surveys and discussion guides in language with which SMBs are comfortable.
- Providing actionable research results. We don't just deliver primary research data; we translate it into implications and recommended actions based on our knowledge of SMB preferences and the market context.
- We understand the business benefits of our clients' offerings – in financial services, HR, technology, telecommunications and much more – having developed outreach programs in all major categories of SMB offerings.
- We tailor each program – research format, sample size, recruiting approach and data analysis – to each engagement to provide the most meaningful results. We are not constrained by a fixed research format or a pre-recruited panel, since they do not always lend themselves to obtaining the most relevant insight into the issue at hand.
- We can translate research results directly into outreach programs. Because we can create acquisition or retention programs based on the research results, there is no “knowledge leakage” from the research firm to the agency.
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