Bredin Business Information

Bredin can develop support and training programs to improve the effectiveness of your in-house or reseller sales force:

Sales support / Partner co-marketing

These prospecting programs are designed to generate leads for your direct or indirect sales force, and help them close deals:

Lead generation. We create customizable integrated direct marketing programs to generate qualified leads for your sales force.
Case studies. We can develop custom case studies to help your sales force demonstrate the specific benefits of implementing your solution.
White papers. White papers are particularly effective at presenting the features and benefits of technology solutions. We can develop custom white papers that your sales force can use to support a particular business case.
Newsletters. We can develop a turnkey newsletter program for your sales force to nurture prospects and stay top of mind with customers.
Presentations and Webcasts. We create presentations for your sales force to give at customer locations, trade shows, conferences, roadshows, conventions and elsewhere. We also develop Webcasts for your reseller partners to present as their own, as a way to bring leads to their sites.
PR articles. We can develop custom articles for individual sales representatives to present to local publications as their own – along with instructions on how to get local media placement. The goal is to support your sales representatives' position as an expert local resource.

Sales training / Partner enablement

These internal programs are designed to educate your sales force on best practices in selling to SMBs:

Sales and marketing education. We can develop custom educational materials such as:

A marketing handbook to improve your sales force's knowledge of key SMB marketing tactics such as advertising, case studies, database marketing, demand generation, event marketing, list purchasing, online marketing, PR and word-of-mouth marketing.
"How to" / expert sales advice, delivered via an email newsletter, a forum or as articles on your intranet, to keep your sales force current on your SMB products, programs and promotions; and to provide ongoing, high-value sales support.
Marketing webcasts to provide your sales force SMB marketing tips and tactics.
Collateral such as brochures, slicks, posters and other elements to educate your sales force on your SMB marketing programs and promotions.

An annual planning guide. We can develop a detailed checklist to guide your sales force in their development of an annual SMB sales and marketing plan. The goal is to provide a framework for your sales force to develop a plan, to both simplify and structure the planning process; it can be presented as a downloadable worksheet or as an online interactive tool.
Industry overviews, to enable your sales force to hold informed conversations with prospects in a given vertical such as manufacturing or finance. Each three to five-page overview includes the Census bureau industry definition, a firmographic summary, a macroeconomic overview and important business trends, regulatory challenges and key technical issues. A resources section provides the top industry trade associations, publications and independent Web sites.
A partner Web site audit. We conduct a detailed review of your reseller partner's site and provide specific recommendations to enhance the SMB user experience and visitor conversion rate.
A customer satisfaction survey, to give your sales force insight into what has been driving sales and what could boost sales success. We also conduct win/loss assessments, where we interview lost prospects to obtain insight into how the sales representative can improve their sales process to boost their close rate.