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BBI has a unique expertise in developing effective SMB marketing strategies based on our fifteen years of constant contact with entrepreneurs, conducting research and developing marketing programs for Fortune 500 and emerging marketers, tracking SMB demographics, continual reviews of the top SMB-focused Web sites and ongoing monitoring of SMB marketing initiatives and partnerships.
Based on this expertise, we can develop effective strategies to maximize the
return on your SMB marketing investment. Our strategy initiatives include:
- Marketing partnership planning and implementation. We recommend the highest-potential entities to help you acquire SMB customers. We can also facilitate alliance development through our extensive network of contacts at established and emerging SMB marketers and industry associations.
- A best practices assessment provides expert guidance
on outreach programs. For example,
our recommendations can be as strategic as how to optimize SMB customer
retention, or as tactical as how to maximize the open rate on an
email newsletter. We can develop our recommendations based on our
rich knowledge of SMB preferences and marketing activity, and/or
through primary research with SMBs as well as your peer SMB marketers.
- A competitive assessment analyzes a range of your key competitor's SMB marketing elements such as the product mix, segment focus, marketing partnerships and sponsorships, product presentation, site experience and online service, and other outreach programs. We can complement this assessment with a review of comparable programs from best-in-class SMB marketers. We not only assess competitive strengths and weaknesses but identify key opportunities for competitive advantage.
- A communications program audit provides specific
and actionable recommendations to enhance the impact of key outreach
tactics such as your Web site or email newsletter. We provide ratings
on a 1 to 5 scale for each of several key aspects of the user experience,
such as product presentation or navigation, along with detailed critiques
of areas for improvement, and expert recommendations for program
enhancement.
- A targeted outreach plan recommends the most cost-effective vehicles to reach a specific audience, such as a key vertical or geography. We recommend the methods by which to reach the target audience, the specific media, the timing and the spend level to maximize the return on your marketing investment.
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